Padmanabh Thakkar, founder of True False, has carved a niche in the luxury goods and jewelry industry. With a rich background in the sector, Padmanabh has leveraged his keen eye for detail and passion for craftsmanship to establish True False as a distinguished name in fashion. His strategic insights and innovative approaches have propelled the brand to the forefront, earning acclaim for its distinctive designs and unparalleled quality.
Padmanabh's journey into entrepreneurship was inspired by his exposure to luxury fashion in the UK during his Masters in Engineering. This passion for haute couture diverted him from engineering to fashion, leading to the creation of True False. The brand focuses on empowering women by enhancing their personalities with modern silhouettes. His dedication and artistic approach drive the team, with a future focus on sustainable and eco-friendly fashion.
Building True False has been a journey marked by challenges. Sourcing visionary designers and authentic materials was initially difficult, but through diligent networking and building strong vendor relationships, the brand secured partnerships with talented designers and suppliers. Strengthening the onboarding process ensured a skilled team aligned with the company’s vision. Finding skilled tailors was crucial for delivering custom-made garments with precision, achieved through targeted recruitment and partnerships with tailoring schools. Transitioning to an online model presented challenges, but investing in robust e-commerce platforms created a seamless shopping experience, differentiating the brand in the market.
True False offers custom-made formal wear, emphasizing personalization and tailor-made designs. Each piece is crafted to fit individual preferences and measurements, ensuring a perfect fit. The brand’s collections are limited edition, maintaining exclusivity and individuality. This approach allows customers to express their personal style with confidence.
Major achievements include media presence, industry accolades, and internal growth. Recognized as one of the "Top 10 Most Prominent Entrepreneurs Revamping the Future 2023" by Prime Insights, 35 under 35 by Entrepreneurs India in the category of Fashion, and winning the India 500 Best Brand Award 2022 are notable milestones. These accolades validate the brand’s excellence and innovation, inspiring confidence among stakeholders.
Today, True False aims to expand its presence in various online marketplaces and open its first flagship customer experience studio. The brand aspires to position itself as the Rolls Royce of the textile industry, emphasizing luxury and customization. Strategic partnerships and targeted marketing campaigns will help align True False with other renowned luxury brands, reinforcing its status in the market.
True False is committed to positively impacting the community and industry. By empowering local artisans, promoting sustainable practices, fostering economic growth, and representing cultural heritage, the brand supports local production and showcases Indian craftsmanship.
For aspiring entrepreneurs, Padmanabh advises patience, believing that with perseverance, things will eventually fall into place.
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